Course Descriptions


Health Communications


I. HSC-555:The Psycho-social Dimensions of Behavioral Health

The primary objective of this course is to provide an over-view of the psychosocial dimensions of behavioral health, with a special focus on developing countries and Bangladesh in particular.
Topics to be covered include:
Epidemiology of the major classes of behavioral health problems e.g. mood disorders, anxiety disorders, psychotic disorders etc. Socio-economic-demographic-cultural risk factors; Ethical issues in psycho-social health; Potential public health strategies and approaches (individual, group and family interventions);Community awareness and education strategies to sensitize and de-stigmatize these conditions; Critiques of Community health programs of Bangladesh and the regions.
Reference:
i. Paul I. Ahmed, AlizaKolker& George V. Coelho: Toward a New Definition of Health: Psychosocial Dimensions,.ISBN: 978-1-4613-2993-0 (Print) 978-1-4613-2991-6 (Online).
ii. Michael Gelder;Denis Gath; Richard Mayou and Philip Cpwen:Oxford Text Book of Psychiatry..Third Edition.

II. HSC 556: Human Communication & Behavior Change

This course explores the theories of behavioral change communication with a special focus on health. It provides an introductory perspective on communication practices towards behavior change in national and international contexts. Examining the role of human communication in everyday lives as well as in organizational and societal contexts, there will be focus on various influential models of behavior change communication. Reviewing case studies, the course critically assesses the possibility of changing behavior through communication. It will also enhance students’ ability to present information effectively and persuade the audience for social and behavior change.
Topics to be covered include:
Purposes and Types of Communication; Effectiveness of Communication (intrapersonal, interpersonal and mass); Communication and Culture; Perception and Self-Concept; Persuasive Communication: Policies and Guidelines ; Theories of Behavioral Change Communication (BCC); Case studies on BCC for Health and Nutrition in Developing World
Reference:
i. Ruben. MacMillan Publ: Communication and human behavior, 1984.
ii. Robert Hornik:Public Health Communication: Evidence for Behavior Change (Rutledge Communication Series)Editor:

III. HSC-557: Media Communication for Health & Population

This course examines the role of media communication in health promotion and behavior change. It is an introduction to the theories and strategies used to promote public health messages, services or products for mass audiences. The course acquaints students with the use of mass media like TV, Radio, Film, Newspapers and the Internet in promoting health and population issues.
Topics to be covered include:
Social change and Development communication; Mass media and Social communication; Media, persuasion and propaganda; Use of media in health promotion; Using media in Population communication; Media for environmental protection; Selection of appropriate media for health and nutrition messages; Techniques of message development for different media
Reference:
i. French, Jeff, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt:Social marketing and public health, Oxford: Oxford Univ. Press, 2010.
ii. Nova Corcoran:Communicating Health,Strategies for Health Promotion, SAGE publications Ltd., 2007.

Course Outline will be updated soon